As the golf world buzzes about Rory McIlroy’s incredible performance at the 2011 U.S. Open at Congressional Country Club, Pinehurst Resort and the USGA have introduced three logos representing the unprecedented back-to-back U.S. Opens to be held at Pinehurst in 2014.†Pinehurst will host the U.S. Open Championship from June 12-15, followed by the U.S. Women’s Open Championship from June 19-22. This is the first time the USGA has held back-to-back men’s and women’s U.S. Opens at a single venue.
The USGA and Pinehurst unveiled individual logos for each championship as well as a dual logo that represents the unprecedented two weeks of competition. The logos will appear on merchandise available in Pinehurst golf shops beginning in early July.
As with the 1999 and 2005 U.S. Open logos, Pinehurst’s famous “Golf Lad” is represented in the marks for the championships. The Lad has long stood as a symbol of Pinehurst’s historical presence in the game of golf. The Lad preceded Pinehurst’s fabled Putterboy and was first unveiled in 1906. Pinehurst brought the Lad back as an integral part of the promotion for the 1999 U.S. Open Championship, and he has come to symbolize the U.S. Open Championships at Pinehurst.
An image synonymous with both North Carolina and Pinehurst’s historic Carolina Hotel is a key element in the U.S. Women’s Open logo. The cardinal, North Carolina’s state bird and an icon of the Carolina Hotel, sits atop the Women’s Open trophy in the logo.
The dual logo celebrates this first-ever pairing of U.S. Opens, when the world’s best male and female golfers will compete over the same course for their respective national championships. The dual logo features the two championship trophies side by side adorned with the hat of the Golf Lad and the symbolic cardinal.
Mary Lopuszynski, senior director of licensing and U.S. Open merchandising for the USGA, and Stephen Cryan, director of retail for Pinehurst, worked with artist Lee Wybranski of Philadelphia on the design of the logos, which will adorn merchandise, advertising and signage promoting the championships.
Located in North Carolina, world-renowned Pinehurst Resort is a 2,000-acre historic property featuring spa, golf, tennis, and other recreation for the entire family. Widely known as the cradle of American golf, Pinehurst has hosted more single golf championships than any other site in America, including the U.S. Open, U.S. Amateur, PGA Championship, Ryder Cup Matches, North & South Amateur and THE TOUR Championship. In 2009, Pinehurst was named the site of both the 2014 U.S. Open and 2014 U.S. Women’s Open Championships in back-to-back weeks. See pinehurst.com or call 800-487-4653 for more information.